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Future Business Trends, has It Led To a Sustainable Business?


  • Didi Sundiman Universitas Universal
  • Nerry Kristina


business sustainability, business trend, machine learning, topic modelling


Penelitian ini berfokus pada trend bisnis saat ini dan masa depan, Apakah tren bisnis yang berkembang saat ini telah menunjukkan ke arah pembangunan bisnis yang berkelanjutan? Apakah tren bisnis masa depan memiliki arah yang sama dengan bagaimana seharusnya bisnis yang berkelanjutan akan dijalankan? Pendekatan penelitian ini adalah penelitian kualitatif, dengan sampel data yang diambil dari artikel berita online dari situs berita bisnis di media online. Hasil penelitian menunjukkan trend bisnis yang ada saat ini belum maksimal mengarah pada trend bisnis berkelanjutan.Perusahaan hanya berfokus pada bisnis saat ini, memfokuskan bisnis pada kebutuhan pasar bukan pada people.


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